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Before Blue
Industry
Health
Project
Visual Identity, Marketing Collateral and Comprehensive Brand Guidelines
Before Blue — a trusted mental health solution for the workforce, developed by Beyond Blue — came to us to help them develop brand assets and document them in a comprehensive visual guidelines.
With an existing solid strategy created by Matterworks, this guideline was designed to align with the Beyond Blue brand and support their internal marketing team in developing both print and online communication materials.
Program effectiveness in the workplace...
• 7/10 people who used the program experienced an improvement in their mental health
• 50% lift in employee job satisfaction*
• 94% of people said the program met or exceeded their needs*
• 58% of people said they were more engaged at work*
• 72% improvement in symptoms of mental health and improved fuctioning in the workplace*
* PwC’s NewAccess Workplace Evaluation 2022
