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Northern Health Foundation 2024

Industry:

Health | Not-For-Profit

Project:

Fundraiser Visual Identity & Event Planning

The Northern Health Foundation plays a vital role in managing the journey of donations and philanthropic support, ensuring they are directed towards essential areas such as teaching, training, research, education, capital works, and the purchase of medical equipment for Northern Health.

For over two years, the Foundation has entrusted Casuscelli Design with the responsibility of crafting the branding, visual identity, and event design for their annual Gala Dinner. This event is dedicated to raising critical funds for the creation of a state-of-the-art Cancer Centre in Melbourne’s rapidly growing northern region. Thanks to the incredible generosity and belief in this cause, the funds raised have doubled from the first to the second year.

The first Gala Dinner was brought to life with the theme “Inside Every Seed is the Potential for an Incredible Harvest.” It beautifully symbolised the beginning of the Cancer Centre’s journey—the planting of a seed, nurtured by faith and hope, with the promise of becoming something extraordinary.

The second Gala Dinner embraced the theme “The World is but a Canvas to the Imagination,” inspired by the words of Henry David Thoreau. This theme invited attendees to envision a future shaped by belief and creativity. It captured the essence of momentum—the seed was growing, even if its fruits were not yet visible. It was a celebration of the power of imagination and the collective faith that transforms dreams into reality.

Through these thoughtfully designed themes, the Gala Dinners have become more than events; they are an expression of the hope, belief, and dedication that are turning the vision of a Cancer Centre into a life-changing reality.

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